22 Apr 2024 - 15 Mar 2024 (week 1 ~ week 4 )
Shim Yi Xun || 0363292
Bachelor of Design (Honours) in Creative Media
Advanced Typography GCD 61004
Task 1 - Exercises
Content Jumplink
Class
Summary
WEEK 1
After a short briefing and advice about this module, Mr. Vinod
required us to watch the pre-recorded lecture video 1 and
summarise them in the blog. In addition, Mr. Vinod told us about the Exercise 01 progress
results to be expected next week: 3 sketches per system, choose
the preferred and export them into a PDF, and upload on FB post as
well.
WEEK 2
Although there are no classes on Labour Day, Mr. Vinod still
opened an online quick feedback session for us. Besides, we are
instructed to start doing the Exercise 02.
WEEK 3
Refine and complete Exercises 01 & 02 by Week 4, and also
update the Task 1 blogger (lecture notes, feedback, further
reading, reflection).
WEEK 4
Mr. Vinod told us to complete our Task 1 blogger, including
Exercises 01 & 02. Then he briefed us on our next task, which
was Task 2, and what we had to prepare for the next week.
Lectures
01💬 Typographic Systems
02💬 Typographic Composition
03💬 Context & Creativity
Exercise 01 / Typographic Systems
In this exercise 01, we will explore 8 typographic systems that we
have learned in the lectures using the content given in the MIB, as
follows:
1) Axial
2) Radial
3) Dilatational
4) Random
5) Grid
6) Modular
7) Transitional
8) Bilateral
Requirements:
- Size 200 x 200 mm
- In addition to black, one other colour may be used too, but only
one.
- Limited use of graphical elements (line, dot, etc.)
WEEK 1
After researching some references on the site, and combining the
knowledge I have learned from the pre-recorded lecture video, I
started my sketching:
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Fig 2.1.1 sketch #1
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Fig 2.1.2 sketch #2
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Fig 2.1.3 sketch #3
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Fig 2.1.4 sketch #4
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Next comes digitization, some of them were slightly different from my
sketches as new ideas popped out while I was digitizing. Below is the
process of my work in InDesign.
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Fig 2.2.1 Process of Axial & Radial systems
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Fig 2.2.2 Process of Dilatational& Modular
systems
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Fig 2.2.3 Process of Bilateral & Transitional
systems
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Fig 2.2.4 Process of Grid & Transitional systems
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Attempt #1
Axial System:
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Fig 2.3.1 Axial System Attempt#1
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Radial System:
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Fig 2.3.2 Radial System Attempt#1
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Fig 2.3.3 Dilatational System Attempt#1
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Fig 2.3.4 Modular System Attempt#1
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Fig 2.3.5 Bilateral System Attempt#1
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Transitional System:
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Fig 2.3.6 Transitional System Attempt#1
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Grid System:
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Fig 2.3.7 Grid System Attempt#1
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Random System:
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Fig 2.3.8 Random System Attempt#1
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WEEK 2
Attempt #1 Selected Works:
Below is a selection of my work, which I presented to Mr.
Vinod.
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Fig 2.3.9 Attempt#1 Selected Works
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There are a few that need to be modified and
improved.
Axial - axis lines should not cross, so Axial not
work.
Radial - the size of the circle in the upper left
corner interferes with vision, so it needs to adjust.
Random - it predisposes to the transitional system
as it is a flow.
Bilateral - the kerning of the title needs to
adjust, the dates are too small compared to the title so it
looks unbalanced.
Grid - the information on the right side looks a bit
compact.
Transitional - should have a hierarchy in these
'sentences', highlighting some important information such as
the title.
Attempt #2
Axial System:
I redesigned the axial system #1.
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Fig 2.3.10 Axial System#1 Attempt#2
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Radial System:
Not only makes the circle smaller but also adjusts its
position slightly.
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Fig 2.3.11 Radial System#2
Attempt#2
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Bilateral System:
I have adjusted the kerning and size of the title, so
it won't look so big.
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Fig 2.3.12 Bilateral System#3 Attempt#2
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Transitional System:
To achieve hierarchy, I slightly change the sizes of the
words, and bold the important information.
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Fig 2.3.13 Transitional System#2
Attempt#2
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Grid System:
The information was very dense at first, thus I increased
its leading and gave them more space.
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Fig 2.3.14 Grid System#2 Attempt#2
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Random System:
Since the random I chose in attempt #1 looked more
like a transitional system since I arranged it into a
flowing shape, and I had to rearrange it.
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Fig 2.3.15 Random System#1 Attempt#2
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Attempt #2 Selected Works:
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Fig 2.3.16 Attempt#2 Selected
Works
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Exercise 01 Final Outcome:
Axial System
Dilatational System
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Fig 2.4.3 Dilatational
System
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Modular System
Bilateral System
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Fig 2.4.5 Bilateral
System
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Transitional System
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Fig 2.4.6 Transitional
System
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Grid System
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Random System
Fig 2.4.9 Typographic System PDF with Grid
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Fig 2.4.10 Typographic System PDF
Exercise 02 / Type and Play
We are instructed to select an image of man-made objects
or natural objects. From this, we have to analyse and
identify potential letterforms within the selected image,
and eventually digitise these forms. The outcome will be a poster (1024 x 1024px, 300dpi)
including the completed digitized letterforms.
Requirements:
- The text must be woven into a symbiotic relationship with
the image.
I choose a spider web photo from the website. Below is the
process of finding letter.
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Fig 3.1.1 Spiderweb image
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Fig 3.1.2 Letterforms Identification
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After finding the letters, is to refine them. I selected Bell
MT as my reference font because I wanted my font to have a
stark contrast of thick and thin, which is similar to the silk
spider web, so Bell MT would be ideal for me.
This is my initial letterforms.
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Fig 3.2.1 Initial letterforms
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The reference font served as my guiding template for
modifying my letters' shape.
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Fig 3.2.2 Reference Font
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I started to extract the details of the
letters, aimed to make them consistent with each other.
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Fig 3.2.3 First Extraction
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In this step, I focused more on the details of those
webs, to make them look more natural.
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Fig 3.2.4 Second Extraction
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Upon completing letterforms, we have to combine
our letterforms with a related image. So I
explored for spiderweb images that can be combined
with my letterforms.
Poster Attempt#1:
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Fig 3.3.1 Poster
Attempt#1
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Mr. Vinod suggested me that I could modify
the opacity of the letterforms or make a
clipping mask on them to achieve a natural
integration between my letterforms and the
image.
So I create a gradient onto my letterforms
and slightly adjust the opacity on the edges.
Additionally, I change the image colour into
black & white as well, to create a creepy
vibe on my movie poster.
Poster Attempt#2:
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Fig 3.3.2 Poster
Attempt#2
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Exercise 02 Final Outcome:
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Fig 3.4.1 Extraction
from image
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Fig 3.4.2
Process of
extracting
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Fig 3.4.3
Final
letterforms
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Fig 3.4.4
Initial
letterforms
&
Final
letterforms
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Fig 3.4.5
Letterforms
and each
outlines
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Fig 3.4.7 Exercise 02 Final Outcome
PDF
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Feedback
WEEK 2
General
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Specific
Axial - axis lines should not cross, so
Axial not work.
Random - it predisposes to the
transitional system as it is a flow.
Bilateral - the kerning of the title
needs to adjust, the dates are too small
compared to the title so it look
unbalanced.
Radial - the size of the circle in the
upper left corner interferes with
vision, so it needs to adjust.
Grid - the information on the right
side looks a bit compact.
Transitional - should have a hierarchy
in these 'sentences', highlighting some
important information such as the
title.
WEEK 3
General
Make sure the shape of each letter is
consistent by looking at the stroke
width of each letter. Must retain the
characteristics of your chosen image in
your fonts. Beyond that, when you move
to poster, the hero should be your
created fonts, do consider the size and
organisation of the information to avoid
them overwhelming your entire
composition.
Specific
There is room for further improvements in
your fonts, the web details can be
improved.
WEEK 4
General
The image that you choose must be the
same objective as the first image you
identified your letterforms. In addition,
the hero of the poster must be your
letterforms.
Specific
Your letterforms look a bit tight, the
kerning must be adjusted. Try adjusting the
opacity of the letters or making a clipping
mask over it to make the letters integrate
more into your image.
Reflection
Experience
Exercise 02 gave me a great experience to bring up a habit of exploring inspiration. At first, I had only a mind that I just wanted to complete my task. During my exploration journey, I began to pay more attention to my surroundings, and I gradually discovered that inspiration could be found anywhere, whether in nature, or in human creations. This experience is very precious and worthwhile.
Observation
I often looked at graphic design work online.
Whenever I look at these pieces, I always feel
like their layout, although haphazard, somehow
still looks good. Until I watched the
pre-recorded lecture and did Exercise 01, I
realised that these typography are actually
all derived from this series of basic
typographic systems.
Findings
Learning typographic systems greatly
enhanced my area of design knowledge. This
allows me to better analyze and classify the
works clearly, instead of observing the
works half-understood.
Further Reading
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Typographic System by
Kimberly Elam
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The Axial System
- All elements are organised either to the left or right of
a single axis.
- The axis can exist anywhere in the format to create a
symmetric or asymmetric composition.
The axial system can help designers develop a keen
awareness of grouping, word space, letter space, leading,
and composition.
Initial Phase
Understanding the axis system and organizing information
through line spacing and line breaks should be the initial
focus.
Intermediate Phase
Now that we understand axes, we can experiment with
tracking, lettering, spacing, and leading.
Advanced Phase
After the previous phases, the rigid vertical axis can
be shaped into a zigzag pattern or placed near an
edge.
The Random System
- The elements are arranged without definite aim,
pattern, direction, rule, method or purpose.
Multiple angles, overlapping and cropping can all
impart a sense of randomness and the more dramatic
and varied the angles, the stronger the random
sense.
The Grid System
- A grid is a system of vertical and horizontal
divisions that organise and create relationships
between elements.
- This arrangement is usually formal and is intended
to create visual order and economy in production.
Similar to the axis system, the grid system relies
on alignment, but differs in having multiple axes.
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