Task 1 / Exercises

22 Apr 2024 - 15 Mar 2024 (week 1 ~ week 4 )

Shim Yi Xun || 0363292
Bachelor of Design (Honours) in Creative Media
  Advanced Typography GCD 61004  

Task 1 - Exercises


  Content Jumplink  

REFLECTION 


  Class Summary  

WEEK 1
After a short briefing and advice about this module, Mr. Vinod required us to watch the pre-recorded lecture video 1 and summarise them in the blog. In addition, Mr. Vinod told us about the Exercise 01 progress results to be expected next week: 3 sketches per system, choose the preferred and export them into a PDF, and upload on FB post as well.

WEEK 2
Although there are no classes on Labour Day, Mr. Vinod still opened an online quick feedback session for us. Besides, we are instructed to start doing the Exercise 02.

WEEK 3
Refine and complete Exercises 01 & 02 by Week 4, and also update the Task 1 blogger (lecture notes, feedback, further reading, reflection).

WEEK 4
Mr. Vinod told us to complete our Task 1 blogger, including Exercises 01 & 02. Then he briefed us on our next task, which was Task 2, and what we had to prepare for the next week.



  Lectures  

01💬 Typographic Systems



02💬 Typographic Composition



03💬 Context & Creativity


04💬 Designing Type



  Instruction  


  Exercise 01 / Typographic Systems

In this exercise 01, we will explore 8 typographic systems that we have learned in the lectures using the content given in the MIB, as follows:

1) Axial 
2) Radial
3) Dilatational
4) Random
5) Grid
6) Modular
7) Transitional
8) Bilateral

Requirements:
- Size 200 x 200 mm
- In addition to black, one other colour may be used too, but only one.
- Limited use of graphical elements (line, dot, etc.)


WEEK 1
After researching some references on the site, and combining the knowledge I have learned from the pre-recorded lecture video, I started my sketching:

Fig 2.1.1 sketch #1


Fig 2.1.2 sketch #2

Fig 2.1.3 sketch #3

Fig 2.1.4 sketch #4


Next comes digitization, some of them were slightly different from my sketches as new ideas popped out while I was digitizing. Below is the process of my work in InDesign.
Fig 2.2.1 Process of Axial & Radial systems

Fig 2.2.2 Process of Dilatational& Modular systems

Fig 2.2.3 Process of Bilateral & Transitional systems

Fig 2.2.4 Process of Grid & Transitional systems


Attempt #1
Axial System:
Fig 2.3.1 Axial System Attempt#1

Radial System:
Fig 2.3.2 Radial System Attempt#1

Dilatational System:
Fig 2.3.3 Dilatational System Attempt#1

Modular System:
Fig 2.3.4 Modular System Attempt#1

Bilateral System:
Fig 2.3.5 Bilateral System Attempt#1

Transitional System:
Fig 2.3.6 Transitional System Attempt#1

Grid System:
Fig 2.3.7 Grid System Attempt#1

Random System:
Fig 2.3.8 Random System Attempt#1

WEEK 2
Attempt #1 Selected Works:
Below is a selection of my work, which I presented to Mr. Vinod.
Fig 2.3.9 Attempt#1 Selected Works

There are a few that need to be modified and improved.
Axial - axis lines should not cross, so Axial not work. 
Radial - the size of the circle in the upper left corner interferes with vision, so it needs to adjust.
Random - it predisposes to the transitional system as it is a flow.
Bilateral - the kerning of the title needs to adjust, the dates are too small compared to the title so it looks unbalanced.
Grid - the information on the right side looks a bit compact.
Transitional - should have a hierarchy in these 'sentences', highlighting some important information such as the title.


Attempt #2
Axial System:
I redesigned the axial system #1.
Fig 2.3.10 Axial System#1 Attempt#2

Radial System:
Not only makes the circle smaller but also adjusts its position slightly.
Fig 2.3.11 Radial System#2 Attempt#2

Bilateral System:
I have adjusted the kerning and size of the title, so it won't look so big.
Fig 2.3.12 Bilateral System#3 Attempt#2

Transitional System:
To achieve hierarchy, I slightly change the sizes of the words, and bold the important information.
Fig 2.3.13 Transitional System#2 Attempt#2

Grid System:
The information was very dense at first, thus I increased its leading and gave them more space.
Fig 2.3.14 Grid System#2 Attempt#2

Random System:
Since the random I chose in attempt #1 looked more like a transitional system since I arranged it into a flowing shape, and I had to rearrange it.
Fig 2.3.15 Random System#1 Attempt#2


Attempt #2 Selected Works:
Fig 2.3.16 Attempt#2 Selected Works


Exercise 01 Final Outcome:
Axial System
Fig 2.4.1 Axial System

Radial System
Fig 2.4.2 Radial System

Dilatational System
Fig 2.4.3 Dilatational System

Modular System
Fig 2.4.4 Modular System

Bilateral System
Fig 2.4.5 Bilateral System

Transitional System

Fig 2.4.6 Transitional System

Grid System
Fig 2.4.7 Grid System

Random System
Fig 2.4.8 Random System

Fig 2.4.9 Typographic System PDF with Grid

Fig 2.4.10 Typographic System PDF



  Exercise 02 / Type and Play  

We are instructed to select an image of man-made objects or natural objects. From this, we have to analyse and identify potential letterforms within the selected image, and eventually digitise these forms. The outcome will be a poster (1024 x 1024px, 300dpi) including the completed digitized letterforms. 

Requirements:
- The text must be woven into a symbiotic relationship with the image.


I choose a spider web photo from the website. Below is the process of finding letter.

Fig 3.1.1 Spiderweb image

Fig 3.1.2 Letterforms Identification


After finding the letters, is to refine them. I selected Bell MT as my reference font because I wanted my font to have a stark contrast of thick and thin, which is similar to the silk spider web, so Bell MT would be ideal for me.

This is my initial letterforms.
Fig 3.2.1 Initial letterforms

The reference font served as my guiding template for modifying my letters' shape.
Fig 3.2.2 Reference Font

I started to extract the details of the letters, aimed to make them consistent with each other.
Fig 3.2.3 First Extraction

In this step, I focused more on the details of those webs, to make them look more natural.
Fig 3.2.4 Second Extraction


Upon completing letterforms, we have to combine our letterforms with a related image. So I explored for spiderweb images that can be combined with my letterforms.
Poster Attempt#1:
Fig 3.3.1 Poster Attempt#1

Mr. Vinod suggested me that I could modify the opacity of the letterforms or make a clipping mask on them to achieve a natural integration between my letterforms and the image.
So I create a gradient onto my letterforms and slightly adjust the opacity on the edges. Additionally, I change the image colour into black & white as well, to create a creepy vibe on my movie poster.
Poster Attempt#2:
Fig 3.3.2 Poster Attempt#2


Exercise 02 Final Outcome:
Fig 3.4.1 Extraction from image

Fig 3.4.2 Process of extracting

Fig 3.4.3 Final letterforms

Fig 3.4.4 Initial letterforms & Final letterforms

Fig 3.4.5 Letterforms and each outlines

Fig 3.4.6 Poster

Fig 3.4.7 Exercise 02 Final Outcome PDF



  Feedback  

WEEK 2
  General  
-
  Specific  
Axial - axis lines should not cross, so Axial not work. 
Random - it predisposes to the transitional system as it is a flow.
Bilateral - the kerning of the title needs to adjust, the dates are too small compared to the title so it look unbalanced.
Radial - the size of the circle in the upper left corner interferes with vision, so it needs to adjust. 
Grid - the information on the right side looks a bit compact.
Transitional - should have a hierarchy in these 'sentences', highlighting some important information such as the title.

WEEK 3
  General  
Make sure the shape of each letter is consistent by looking at the stroke width of each letter. Must retain the characteristics of your chosen image in your fonts. Beyond that, when you move to poster, the hero should be your created fonts, do consider the size and organisation of the information to avoid them overwhelming your entire composition.
  Specific  
There is room for further improvements in your fonts, the web details can be improved.

WEEK 4
  General  
The image that you choose must be the same objective as the first image you identified your letterforms. In addition, the hero of the poster must be your letterforms. 
  Specific  
Your letterforms look a bit tight, the kerning must be adjusted. Try adjusting the opacity of the letters or making a clipping mask over it to make the letters integrate more into your image.




  Reflection  

Experience
Exercise 02 gave me a great experience to bring up a habit of exploring inspiration. At first, I had only a mind that I just wanted to complete my task. During my exploration journey, I began to pay more attention to my surroundings, and I gradually discovered that inspiration could be found anywhere, whether in nature, or in human creations. This experience is very precious and worthwhile.

Observation
I often looked at graphic design work online. Whenever I look at these pieces, I always feel like their layout, although haphazard, somehow still looks good. Until I watched the pre-recorded lecture and did Exercise 01, I realised that these typography are actually all derived from this series of basic typographic systems.

Findings
Learning typographic systems greatly enhanced my area of ​​design knowledge. This allows me to better analyze and classify the works clearly, instead of observing the works half-understood.



  Further Reading  

Typographic System by Kimberly Elam

The Axial System
- All elements are organised either to the left or right of a single axis.
- The axis can exist anywhere in the format to create a symmetric or asymmetric composition.

The axial system can help designers develop a keen awareness of grouping, word space, letter space, leading, and composition.
Initial Phase
Understanding the axis system and organizing information through line spacing and line breaks should be the initial focus.
Intermediate Phase
Now that we understand axes, we can experiment with tracking, lettering, spacing, and leading.
Advanced Phase
After the previous phases, the rigid vertical axis can be shaped into a zigzag pattern or placed near an edge.


The Random System
- The elements are arranged without definite aim, pattern, direction, rule, method or purpose.
Multiple angles, overlapping and cropping can all impart a sense of randomness and the more dramatic and varied the angles, the stronger the random sense.


The Grid System
- A grid is a system of vertical and horizontal divisions that organise and create relationships between elements.
- This arrangement is usually formal and is intended to create visual order and economy in production.
Similar to the axis system, the grid system relies on alignment, but differs in having multiple axes.


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