Task 1 / Proposal
Shim Yi Xun || 0363292
Bachelor of Design (Honours) in Creative Media
Intercultural Design GCD 61304
Task 1 - Proposal
Content Jumplink
> LECTURES
- Weekly Progress
- Final Proposal
> FEEDBACK
Lectures
01💬 Introduction to Intercultural Design
Design Significance
Designers need to be aware of cultural nuances, symbolism, and context to
create inclusive designs that resonate with diverse audiences.
|
| Fig 1.1 |
|
| Fig 1.2 |
Design Sensitivity
Cultural sensitivity in design goes beyond aesthetics and encompasses
functionality, usability, and the overall user experience.
Cultural Sensitivity Awareness:
- Symbolism and Imagery
Certain symbols and images may carry different meanings in different
cultures (e.g. emoji)
- Colour Consideration
Colour can have cultural significance, and their meanings may vary across
different societies.
- Typography and Language
Considering language variations and ensuring accurate translations is
crucial for reaching diverse audiences.
Addressing Cultural Sensitivity:
- Inclusive Design
Designers should strive to create products and experiences that are
accessible and inclusive for people from various cultural backgrounds,
including those with different abilities and needs.
- User Research
Conducting user research, including ethnographic studies and user
testing across diverse groups, helps designers gain insights into
cultural preferences and behaviours.
- Localization
Adapting designs to specific cultural contexts through localization can
enhance the relevance and acceptance of a product or service.
- Cultural Awareness Training
Design teams may benefit from cultural awareness training to develop a
deeper understanding of diverse perspectives and sensitiveness.
02💬 Culture, Design & Research
Culture and design are inseparable, we need to be able to understand and express both as part of our creative skills development.
Importance of Research:
As a designer, we should embrace the habit of research as part
of our work process.
- Unite theory and practices of design to establish our project
rationale.
|
|
|
Research Process:
1. Before writing the proposal
- Collecting data through published and existing resources from
websites.
- Sketch out a proposed artwork based on the data
collected.
2. After producing the proposal
- On-site observation
- Interviews / Surveys
3. During the creation of artwork
- Final design production of the artwork (processes/team
contributions)
- Data collected through published and existing resources
(way of instructions/safety®ulations)
Instruction
Task 1 / Proposal
The general theme is 'Cultural Sensitivity in Design'
We are to study a cultural phenomenon or a particular subculture that is perceived as 'sensitive', then, frame our study within the chosen theme. Try to convey this cultural aspect without altering the actual facts but within a presentable interpretation and adaptation that raises awareness from the viewers.
The general theme is 'Cultural Sensitivity in Design'
We are to study a cultural phenomenon or a particular subculture that is perceived as 'sensitive', then, frame our study within the chosen theme. Try to convey this cultural aspect without altering the actual facts but within a presentable interpretation and adaptation that raises awareness from the viewers.
Weekly Progress
Week 1
Personal Findings
Before grouping, we can do self-study and research, not only for
preparation but also to enhance our understanding and gain knowledge of
cultural sensitivity in design.
Week 2&3
Group Research
As we joined the Osaka study trip, our topic was designated to be within the scope of Japanese culture. To
decide on the topic, we have decided to let each group member explore a
topic of their choice, and then we will vote on the chosen topics.
I selected 'Kawaii Culture' as my topic.
Our group also came up with other themes, as follows:
1. Kimono
2. Japanese wedding customs
3. Japanese packaging design
4. Lantern motifs
5. Japanese monsters and supernatural beliefs
We finally decided to use Japanese monster culture as the theme and combine
it with the packaging design.
Afterwards, we need to do a PPT for our final proposal. To ensure that tasks are completed efficiently, we decided to divide the work among group members.
Task division:
1. History of Yokai Cultures - Ruthlene Chua
1. History of Yokai Cultures - Ruthlene Chua
2. Introduction - Angel Tan
3. Presentation - Zhao Yi, Jie Xuan
4. Sketches of Product Outcome & Rationale
- Bookmarks - Rachel Yeo
- Face Masks - Ruthlene Chua
- Packaging - Yi Xun
6. Video Edit - Yi Xun
7. Credit & References - Everyone
Final Proposal
Proposal Topic: How Spiritual Culture Influences Japanese Society
Proposal Topic: How Spiritual Culture Influences Japanese Society
Presentation video:
Feedback
Final proposal feedback:
Reflection
Experience
Before starting this task, I explored the definition of 'Cultural Sensitivity' in order to enhance my understanding of this theme. I learned that
acknowledging and respecting the diversity of cultures is an integral part
of conducting a successful business deal. When we show genuine interest
and appreciation for the customs and traditions of our clients, it helps
us establish a strong and trustworthy relationship with them. This not
only ensures that the deal goes smoothly but also lays the foundation for
a long-term business partnership, rather than offend their culture and
lead to tragedy.
Observation
Through the opportunity to decide on a topic for this task, I observed
and learned a lot about Japanese culture that I had never known before.
Not only broadened my perspective but also enriched my understanding and
appreciation for their rich and fascinating culture. I was captivated by
their unique customs and traditions, which left me with a profound
respect for their way of life.
Findings
By our chosen topic "Japanese Yokai Culture", we found that this culture
has had a profound impact on local life and even further affected the
international community. The Japanese yokai, supernatural creatures that
have long been associated with horror and fear, have been
converted by creative and imaginative artists and designers into
adorable and charming images that have won the audience's hearts
everywhere. It inspired us how carefully they explored the background of
the yokai and preserved their characteristics while changing their
appearance.
Comments
Post a Comment