Typography / Task 2

26/10/2023 - 07/11/2023 (week 6 ~ 7)

Shim Yi Xun || 0363292

Bachelor of Design (Honours) in Creative Media

Typography

Task 2 - Typographic Exploration & Communication

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.  CONTENT  .

1)  Class Summary

2)  Lectures

3)  Instruction

4)  Feedback

5)  Reflection

6)  Further Reading

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.  CLASS SUMMARY  .

Week 6

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Week 7

Ms. Hsin shared with us some design websites where we can get inspiration and seek references. She said that we could also read some published magazines and see their layout designs.

https://www.itsnicethat.com/

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.  LECTURES  .

Week 6

💬 Print & Screen

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.  INSTRUCTIONS  .

Week 6

  Task 2 - Text Formatting  
We are applying all the skills we learned in Task 1 to complete Task 2.

There are three texts provided; we can use one of them and edit the layout.
At first, I drew sketches to capture the inspiration that came to me.

figure 2.1.1 Text Formatting sketches

After that, I digitise the title in Ai, import it into Id and compare it to the text.

Design (1)

figure 2.1.2 Text Formatting design 1

Design (2)

figure 2.1.3 Text Formatting design 2

Design (3)

figure 2.1.4 Text Formatting design 3

Design (4)

figure 2.1.5 Text Formatting design 4

Week 7

I chose design(3) as my preference, however, Ms.Hsin said I had to change the order of the title and text to achieve a fluent reading order. And I also reduced the middle slanted white space to avoid cutting too much of the surrounding words.

Final version:

HEAD
Font/s: Futura Std Bold
Type Size/s: 108pt
Leading: 94pt
Paragraph spacing: 0mm

BODY
Font/s: Adobe Caslon Pro Regular
Type Size/s: 9pt
Leading: 11pt
Paragraph spacing: 3.881mm
Characters per-line: 40
Alignment: Flush Left

Margins: 12.7 mm top, 15 mm left + 15 mm right + 12.7 mm bottom
Columns: 3
Gutter: 9 mm

figure 2.1.6 Text Formatting Final (JPEG)

figure 2.1.7 Text Formatting Final with Grid (JPEG)

figure 2.1.8 Text Formatting Final (PDF)

.  FEEDBACK  .

Week 6

  General:   

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  Specific:   

For (2), It is necessary to decrease the width of the slanted white space in the middle and avoid cutting too much of the surrounding words. Besides, Ms. Hsin recommended against splitting paragraphs as it causes confusion for readers.

Week 7

  General:   

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  Specific:   

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.  REFLECTION  .

  Experience   

In this task, I have acquired valuable knowledge and skills related to designing layouts in Ai and Id.

  Observation   

I observed that there are a lot of things and details that need to be considered when we are creating the layout. This includes aspects such as the overall structure's hierarchy and the proper alignment of paragraphs.

  Findings   

When we express our design style, we must also consider readability, as Simon Garfield said: "Beauty demands discipline." It can be challenging to strike a balance between the two, perhaps I have to take more time to gain experience and explore.

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.  FURTHER READING  .

'Just My Type' by Simon Garfield

The author emphasizes the importance of using the type that works, rather than just the one we like. The author gives many examples of failures, such as people who went wrong with using the 1980s font in a film story set in the 1950s.

We should keep in mind not to make such mistakes, do consider more and research before choosing a font.

Notes

- Typography is concerned with the appearance of type on a page or screen, while type design is concerned principally with the form of the letters.